Du hast dein Studium rund um das Medien- und Verlagswesen erfolgreich abgeschlossen oder willst als Quereinsteiger zukünftig in Verlag oder Agentur Fuß fassen?


Digitalisierung macht es möglich: Entspanntes Lesen unterwegs

Willkommen zu unserem zweiten Part über Lesegewohnheiten! Dieses Mal geht es um das Lesen von E-Books. Lasst euch zeigen, wie praktisch E-Books sein können!


Are printed books a thing of the past?

How do you like to read your favorite book? Making yourself comfortable at night, your tablet providing the only light needed with an e-book on display or paging through a physical copy, feeling the unique texture of the binding material? This month’s articles on our blog will be all about the different ways people read books nowadays and how the publishing industry is changing in accordance, starting with the traditional ones, the printed publications.

It’s no secret that people across the globe are slowly starting to prefer e-books over hardcovers and paperbacks. While this trend is progressing slowly in Germany (with e-books covering about 6% of the German book market’s sales of 2019, as shown by different studies), it’s skyrocketing almost anywhere else. So, what changed? And how can customers be convinced to prefer a printed copy?